We’re Just to Learn.

An EdTech company in Cairo, founded in 2022. We build tools that measure and grow children’s creativity, starting with NEOMI, and we help schools and organisations teach in new ways.

How the pieces fit

Just to LearnThe company

Tools

NEOMIOur flagship
More toolsIn the workshop

Services

Mission

Empower learners with 21st-century skills through innovative EdTech solutions, so they can adapt in a dynamic world and drive positive social impact.

Vision

To be a global skills-development provider through innovative and impactful EdTech solutions.

The team

Researchers, designers and engineers who build NEOMI and run our services.

Ahmed Morsy, PhD
Founder
Sherif Elnabarawy, PMP
Co-founder
Mohamed Sayed
Product Owner
Mazen Haggag
R&D Engineer
Mahmoud Elmadah
Senior XR Developer
Mohamed Elmarag
Senior Frontend Developer
Saif Ad-Din Samir
Software Engineer
Monia Zaki
Software Engineer
Nada Houssien
Backend Developer

Shortlisted, selected, and already in 39 schools

NEOMI is used by 39 schools and 2 universities in 5 countries, directly and through regional partners.

NEOMI at Al Kifah Academy

+56%higher average creativity score after the programme: from 72 to 112.

Before the programme
After the programme

Average creativity score, before and after the programme
Before the programme	72
After the programme	112

More than 200 students in grades 6 to 9 took the test before and after the programme in 2023. The whole curve shifted to higher scores, not just its top end.

Study by Just to Learn with Al Kifah Academy. The curves are redrawn from the study’s chart.

Shortlisted for the QS Reimagine Education Awards 2026
In the Developing Emerging Skills & Competencies category.
Selected for the AI Hub for Sustainable Development
A G7-endorsed initiative co-led by UNDP and Italy’s Ministry of Enterprises and Made in Italy.
Selected for Cyber4Africa
A six-month programme by the AI Hub, Cyber 4.0 and Cisco Kenya that builds security-by-design into African AI startups.